UXDA started 2022 as a Platinum winner in the Financial Marketing category of the Summit International Awards.
The silver award in that category went to TOP financial software vendor FIS Global with its recently acquired for 35B Worldpay service. And the award in the Best of Category (Bronze) went to Deloitte.
Alex Kreger: “We are proud that the Kids Banking case study continues to be recognized by such prestigious awards as the Summit International Awards. It has previously been awarded with Gold from Muse Creative Awards and Platinum from Vega Awards.”
The goal of the Kids Banking case study was to inspire the financial industry with a human-centered approach to design that adds SOUL to financial products. This allows any financial brand to emotionally and powerfully communicate the uniqueness and value of its digital products.
More than 1,900 entries were submitted for the 2021 Summit Marketing Effectiveness Award. During the 2021 event, judges analyzed submissions and selected only 7% to receive an award. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following 14 countries including Australia, Brazil, Canada, Hong Kong, Israel, Latvia, Philippines, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, and the United States.
“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”
The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
Throughout its 27-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class.
Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award, and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at www.summitawards.com
Check out our Kids' banking case study here.
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If you are seeking your financial product SOUL and also an exceptional competitive advantage in the digital age, contact us. With the power of financial UX design, we can help you turn your business into a beloved financial brand that has a strong emotional connection with your clients, resulting in success, demand and long-term customer loyalty.
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